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Powerful Child Abuse Ads

This campaign won a Gold Lion yesterday at Cannes. Via Mexico.

It pleases me that the middle mother is aggressively screaming. The first implies physical abuse, the last implies sexual, but those aren’t the only two kinds of abuse children endure, and I’m glad attention is being called to that.

I also appreciate that the ads show that women can be abusers, too. These are INCREDIBLY impactful images.

wow these are powerful.

I love how they demonstrate the cycle effect. It displays that if you abuse a child their whole life, they’re just going to grow up thinking it’s normal and repeating the process with their children. It needs to end soon before the cycle becomes too powerful to stop.